Lionrampant Email Marketing

Lionrampant is a professional e-mail marketing company that can increase your sales & drive traffic through your website.  A Lionrampant campaign includes:


Free summary and key advice for an effective e-mail campaign.
Choice of effective customer specific mailing lists.
High speed E-Mail Processing of your e-mail campaign.
Effective monitoring capability allowing you to track your active campaign in real time.







Configurable Summary Stats
We can offer you as part of your Lionrampant e-mail campain a full suite of tools to help you analyse the success of your campaign with Lionrampant.











These stats are designed to show at a glance how many pageloads, unique visitors, returning visitors and first time visitors your site has received to 
from your Lionrampant campaign. They can be configured to display data of specific interest in a number of different ways. You can:


display summary stats from your Lionrampant campaign
display summary stats for a specific date range or period
display summary stats using bar graphs or area graphs
toggle on and off pageloads/unique/returning/first-time data


So, for example, you can choose to view only pageloads for the period 13 Jan 2005 to 26 March 2005, or view pageloads, unique visitors and returning visitors from your campaign – virtually any configuration is possible. You can also “save” your favourite configuration so that it automatically displays every time you login.






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Magnify User
Using the magnify tool, you can “zoom in” on individual visitors and get a detailed report on where they are from, their system settings, and most importantly, what link reffered them to your site and their navigation path through your site.





You can view recent visitors and click the magnifying glass beside each to zoom in on them:











You'll be presented with a plethora of information as follows:











This kind of valuable detail is available to you with Lionrampant e-mail marketing. 






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Came From






This is one of the most important stats for any e-mail campaign. Lionrampant allows you to see how your visitors are finding your site, and where they are coming from. This can help you identify, for example, links on other sites that are working and those that aren't, and help you trace where people are referring to your website.






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Visitor Paths






This tool shows you recent visitors to your site, and the navigation path they took through your site. You can use this to identify common visitor behaviour, or unusual navigation paths that may indicate a problem with your site. 






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Visit Length






This tool shows you how long your visitors are spending on your site – find out what percentage of your visitors stay for various periods of time. This stat is important, as it can help you determine how much “pull” your website has for visitors – if your visit length is typically low, you may wish to find improved ways to keep your visitors on your site for longer. 



You can drill down on specific visit lengths to view those visitors who stayed for different periods of time – drilling down on short visit lengths and magnifying those visitors will show their navigation path, which may help identify why they only stayed a short time.






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Returning Visits






Every website ideally would like their visitors to come back again and again – this tool identifies what percentage of your visitors are returning (and how many times they've returned), and how many are visiting for the first time. If a very low percentage of your traffic is from returning visitors it may be useful to identify ways to encourage repeat visits and loyalty from your users.






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Recent Pageload Activity






This tool shows you the latest, up-to-the-second pageloads on your website. It displays the most recent pageloads, some details about the visitor that made them, and allows you to magnify for even more detail on that visitor.






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Recent Visitor Activity






This tool is similar to Recent Pageload Activity, but instead of displaying recent pageloads, it displays your latest visitors, who you can subsequently magnify for more detail.






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Country/State/City Stats

These stats allow you to identify the geographical location of visitors to your site. Asides from the fun of seeing all the different places your visitors come from, this tool can be useful in identifying if you need to be catering more toward international visitors. For example, if a large number of visitors are coming from another country, it may be worth investigating translated versions of your site, or whether you should accepting that country's currency (if you're an eCommerce website).You can also view the State or Regions of your visitors, and the cities they come from.



Of course, you can also drill down on countries, states and cities to show  and magnify individual visitors from those places.






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ISP Stats

This tool shows you the ISPs used by your visitors, ranked by popularity. You can drill down on an ISP and show visitors who use that ISP.






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Email Reports

Lionrampant will send an email report every day that your campaign is running, featuring a summary of your pageloads, unique, returning and first time visitor stats. You can have your report sent to multiple users or CCed to other email addresses.






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